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Fairtrade Certified Coffee

The Fair Trade movement is based on the same principles as our coffee purchasing standards: negotiating outright prices, engaging in long-term relationships, dealing directly with producers, investing in social and community projects, and protecting the environment. Our standards help ensure that all coffee farmers from whom we buy receive fair prices for their crops.



 

Fairtrade Certified prices

In the Fairtrade certification system, importers, roasters and retailers purchase coffee at favourable guaranteed prices from farmers who are registered with the Fairtrade Labelling Organizations International.

In Fiscal 2007, Starbucks paid a minimum of $1.43 (U.S.) per pound ($3.06 per kilogram) for all its coffees as compared to the Fairtrade Certified average price of USD $1.29 - $1.31 per pound ($2.76 - $2.80 per kilogram).

Bringing Fairtrade Certified coffee to the world

In Fiscal 2007, Starbucks maintained its position as the largest buyer, roaster and distributor of Fairtrade Certified coffee in North America, with global purchases of more than 20 million pounds (9 million kilograms).  Fairtrade Certified coffee is now offered in our stores in 28 countries around the world and represented 6% of Starbucks total coffee purchases last year.

 





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