VIA® Ready Brew Coffee
Open a packet, add water and in 10 seconds you’ll be enjoying the rich, great taste.
Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.
The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavour. No other coffee company takes this step, and it makes all the difference.
VIA® is made with the highest-quality, ethically sourced 100% arabica beans. We have always worked to buy our coffee in a way that respects the people and places that produce it. It's simply what we believe to be right.