Mission Statement
The Starbucks Mission Statement is more than words on a piece of paper – it’s the philosophy that guides how we do business every day.
The Starbucks Mission Statement
Our mission: to inspire and nurture the human spirit - one person, one cup and one neighbourhood at a time.
Here are the principles of how we live that every day:
Our Coffee
It has always been, and will always be, about quality. We're passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grown them. We care deeply about all of this; our work is never done.
Our Partners
We're called partners, because it's not just a job, it's our passion. Together, we embrace diversity to create a a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.
Our Customers
When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection.
Our Stores
When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savoured, sometimes faster. Always full of humanity.
Our Neighbourhood
Every store is part of a community, and we take our responsibility to be good neighbours seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead.
Our Shareholders
We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive.
About Us
- The Starbucks Story
- History
- Mission Statement
- Starbucks in Australia
- Frequently Asked Questions
- Global Responsibility
- Starbucks Card
- Starbucks Card Terms and Conditions
- Starbucks Card Frequently Asked Questions
- Starbucks Card Corporate Sales
- Check Your Balance
Starbucks Global Responsibility
Report 2011
At Starbucks, we have always aspired to be known as much for our commitment to social responsibility as we are for the quality of our coffee.
Read the report at
starbucks.com/GRreportCommitment to Community
Starbucks is dedicated to supporting communities around the world – where we live, where we work and in the countries where our coffees are produced.


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